SOUL NEW ENERGYDREAM WORKSHOP

DREAM WORKSHOP

Turn an unfinished idea into work
that can truly be launched.

First understand what you are actually trying to accomplish, then decide what form it should take.
a story finds a pulsememory → rhythm
BRAND
IDENTITY
ONE CLEAR
PRESENCE
STORY / FORM / RHYTHM
LAUNCH
01STORY02MOMENT03ACTION
SIGNATURE
ONE SUBJECT
ONE WORLD
sound / image / type / motion

One idea can take different forms.

Then decide what form it should take.

Submit Project for Review
02 · DEFINITION FIELDFORM ≠ PURPOSE

We do not begin by asking whether you want a song or a website.

What are you actually trying to accomplish?

Once the objective is clear, the form starts to make sense.

03 · CREATIVE CHAMBERS

One workshop can use different forms
to make an idea real.

WHO ARE YOU?
ONE CLEAR
PRESENCE
STORY / OFFER / NEXT STEP
OCT / 03
01STORY02MOMENT03ACTION
ONE SUBJECT
ONE
WORLD
TYPE / IMAGE / MOTION / RHYTHM
01 / 04

CUSTOM SONG

Custom Song

Turn a story into a sound work created specifically for you.
02 / 04

BRAND HOME

Brand Home

Bring scattered content together into a clear brand home.Submit a project
03 / 04

CAMPAIGN

Campaign

Turn an important launch into a clear path to action.Submit a project
04 / 04

SIGNATURE PAGE

Signature Page

Build a distinctive one-page world around one central idea.
04 · WORKING SHEETFROM UNDERSTANDING TO RELEASE
01 / 04

FROM UNDERSTANDING TO RELEASE

Understand

First, we listen for what you are actually trying to accomplish — what is essential, and what may only be the surface request.
WORKING SHEET · FROM UNDERSTANDING TO RELEASE
01

Understand

First, we listen for what you are actually trying to accomplish — what is essential, and what may only be the surface request.

02

Define

We organise the objective, audience, intended use and form into a direction that can genuinely be produced.

03

Shape

The work moves into writing, sound, website, visual or Campaign creation and production.

04

Launch

The finished work is brought to a state where it can genuinely be published, used, shared or put into operation.

05 · RELEASE / HANDOFFDREAM WORKSHOP → PRODUCTION STUDIO
01 / CREATE & LAUNCH

DREAM WORKSHOP

Finishing the work does not mean the whole thing is finished.

Once a project is launched, people may begin registering, paying, receiving confirmations, asking questions or needing ongoing follow-up. At that point, the challenge is no longer the creative work itself. It is operations.
SHAPE
02 / RUN & CONTINUE

PRODUCTION STUDIO

Dream Workshop makes the work real. Production Studio keeps what happens after launch running.

RUN
THE WORK CHANGES HEREThe work moves from completion into ongoing operation.
Explore Production Studio
05 · RELEASE / HANDOFF

Finishing the work does not mean the whole thing is finished.

Once a project is launched, people may begin registering, paying, receiving confirmations, asking questions or needing ongoing follow-up. At that point, the challenge is no longer the creative work itself. It is operations.

SHAPERUN
REGISTRATIONPAYMENTCONFIRMATIONEMAILFOLLOW-UP

Dream Workshop makes the work real. Production Studio keeps what happens after launch running.

Explore Production Studio
06 · START WITH THE IDEANO FORMAT REQUIRED
DREAM WORKSHOP

Bring us something that is not fully formed yet.

You do not need to decide first whether it should be a song, a website or a Campaign. Let us first understand what you are actually trying to accomplish.

SOUL NEW ENERGYDREAM → SHAPE → MAKE → RELEASE
06 · START WITH THE IDEA
IDEA
SOUNDBRANDCAMPAIGNSIGNATURE

Bring us something that is not fully formed yet.

You do not need to decide first whether it should be a song, a website or a Campaign. Let us first understand what you are actually trying to accomplish.

Submit Project for Review
SOUL NEW ENERGYDREAM WORKSHOP / MOBILE PERFORMANCE
DREAM WORKSHOP

Turn an unfinished idea into work
that can truly be launched.

First understand what you are actually trying to accomplish, then decide what form it should take.

SOUNDStory → Rhythm → Sound Work
BRANDContent → Structure → A Clear Brand Home
STORYMOMENTACTION
CAMPAIGNTurn an important launch into a clear path to action.
SIGNATUREONE SUBJECT → ONE WORLD
ONE IDEA / DIFFERENT FORMSOne idea can take different forms.
02 · DEFINITION FIELDFORM ≠ PURPOSE
SOUNDBRANDCAMPAIGNSIGNATURE
We do not begin by asking whether you want a song or a website.

What are you actually trying to accomplish?

Once the objective is clear, the form starts to make sense.
03 · CREATIVE CHAMBERS01 — 04

Four creative forms

01 / 04CUSTOM SONG

Custom Song

Turn a story into a sound work created specifically for you.

04 / 04SIGNATURE PAGE
DREAM FIELDDEFINITIONCREATIVE CHAMBERSTHIS PAGE IS THE EXAMPLE

Signature Page

Build a distinctive one-page world around one central idea.

04 · WORKING SHEETUNDERSTAND → RELEASE
SNE / DREAM WORKSHOPWORKING SHEET
Story / Content / IdeaImportant moment · Launch timingExisting content / imagery / soundWhat is essential?What is only the surface request?
CORE PURPOSEWHAT ACTUALLY NEEDS TO BE ACCOMPLISHED
ObjectiveAudienceUseFormText × Visual × Sound × Interaction
READY TO RELEASEWORK COMPLETERELEASE

Understand → Define → Shape → Launch

The same working sheet keeps being reorganised until the work is genuinely ready to be published, used, shared or put into operation.

05 · RELEASE / HANDOFFCREATE → RUN
DREAM WORKSHOP

Finishing the work does not mean the whole thing is finished.

Dream Workshop makes something real.

RELEASE
PRODUCTION STUDIO

Production Studio keeps it running.

01REGISTRATION02PAYMENT03CONFIRMATION04EMAIL05FOLLOW-UP
Explore Production Studio
06 · START WITH THE IDEANO FORMAT REQUIRED
DREAM WORKSHOP

Bring us something that is not fully formed yet.

You do not need to decide first whether it should be a song, a website or a Campaign. Let us first understand what you are actually trying to accomplish.

DREAM → SHAPE → MAKE → RELEASE