We do not begin with a genre. We begin by hearing the story.
To us, a custom song is not an instant, standardised product. It is a commissioned work that needs to be understood before it begins.
The starting point is not choosing a template or rushing into a musical style. It is first understanding who the song is for, what feeling it needs to hold, what relationship it needs to keep, or how a brand wishes to be remembered through sound.
Once these things are clear, music is no longer just a background. It becomes part of the story itself.